HP introduces 42-inch digital colour press

03/2011

The OEM claims its new commercial digital colour press is the largest and most porductive machine in the industry.

 

The HP T400 aims, HP says, to offer the personalization features of digital printing with the efficiencies of high-volume production. With a 600-foot per minute (183-metres per minute) speed, the machine prints up to 5,200 full-colour, letter-sized pages per minute.

 

 

HP also claims that this is 44 percent more than its closest competitor. New HP A50 process-colour inks work with new HP A10 printheads, which use HP Scalable Printing Technology in a 1,200-nozzles-per-inch printhead design.

 

 

The OEM has also introduced a magnetic ink character recognition (MICR) system and third-party coated media, as well as workflow and finishing solutions from members of the HP Graphic Solutions Partner program. HP is additionally offering customers an option to upgrade HP T300 presses to the faster T350 platform.

 

 

HP’s Senior Vice President of Graphics Solutions Christopher Morgan said: “With more than 25 installations worldwide, our inkjet web press systems are changing the business dynamics of applications such as publishing, transpromo and direct mail.” He continued: “With the significant throughput capacity the new HP T400 offers, customers can now break into a world of true mass personalization and customization and take advantage of substantial new growth opportunities.”

 

 

Infotrends Group Director Jim Hamilton said: “HP’s T400 is a powerful addition to the Inkjet Web Press family and extends it into unheard of ranges of digital print productivity. These are revolutionary devices that compel marketers and content providers to re-imagine what can be accomplished with production digital print.”

 

 

The press was officially revealed at the offices of O’Neil Data Systems, a Los Angeles-based data-driven marketing communication firm that now uses all four systems in the HP inkjet web press portfolio. Scheduled to be available later this year, the HP T400 is part of a broader production-printing portfolio that includes HP Indigo liquid electrophotographic imaging presses.

 

—<Recycler Magazine>