Figures demonstrate that the Indian printer and copier market grew 57 percent in the third quarter of 2010. In addition, all major printer vendors saw double-digit growth in this time, and Canon, Epson and Samsung account for 94 percent of total shipments. HP’s sales reportedly accounted for more than half of all printer, copier and multifunction products shipments in the third quarter.

OEMs such as Dell and Konica Minolta have elected to enter this market in 2011 to try and take advantage of the predicted growth.
Canon followed the trend, registering a growth of 50 percent last year in India, with revenue of Rs 1,260 crore ($278 million) and the company expects to generate over Rs 4500 crore ($993 million) by 2015. The OEM also announced that it will integrate Oce’s sales and distribution network into the Indian market. This move is expected to to generate Rs 100 cr ($22 million) of income.

"Canon is integrating the sales and distribution of Oce in India. Our professional and display graphic business is very limited, which is about Rs 30 crore ($6 million) last year," said Senior Vice President Alok Bharadwaj.

He added: "The Indian digital printing market is around Rs 1,000 crore ($220 million) and is growing at 25 per cent. With all these initiatives to expand our business, we hope to have a market share of 10 per cent by year-end."

OEMs such as Dell and Konica Minolta have elected to enter the market in 2011 to try and take advantage of the predicted growth.
Dell’s recent printer launch in the market is part of its plan to expand its product portfolio. "Dell is focused on helping businesses of all sizes operate efficiently and make the most of their IT so they can simplify day-to-day tasks, increase productivity and focus on innovation,"said P Krishnakumar, Director of Marketing – corporate SMB, Dell India.

"With the launch of our printers in India, we add one more dimension to our portfolio and offer more comprehensive solutions to our customers," he added.